What is



is a professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.


Our principal roles are:​

  • Serving as a conduit to foster knowledge sharing

  • Providing resources, education, career and professional development opportunities

  • Promoting and supporting marketing practice and thought leadership


Through relevant information, comprehensive education and targeted networking, AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

With over 20,000 members around the world, only the AMA offers the global insights and perspectives you need to be a successful marketing professional in this rapidly changing industry.

AMA provides you with a world of opportunities to expand your knowledge, build your skill sets, and connect with the largest marketing community in the world. No other organization offers the cross-disciplinary perspectives that the AMA provides, including marketing knowledge and connections, not just within your field and your category, but across the spectrum of business around the globe.



The California State University, Long Beach chapter is one of 323 active collegiate chapters of AMA across the United States and internationally, including Canada, Mexico, and Puerto Rico.


Every semester, we continue to increase our membership , as well as remaining a successful and dynamic organization on campus and within the community.


A strong focus is placed on community service and fundraising, as well as hosting activities such as Marketing Week with professional speakers.


We also help students with professional development by offering internships and providing real-world marketing experiences with our student-run agency, Agency 241.


The mission of the AMA Long Beach is to provide students with comprehensive information, community service, and networking opportunities to help our members learn in ways unique from the traditional classroom setting. Diversity, integrity, respect, and teamwork will be the key tools for our chapter to succeed through means of:​

  • Extensive networking

  • Professionals development workshops

  • Committee involvement

  • Organizing a student run marketing agency

  • Gathering a diverse range of speakers

  • Direct communication on several communication platforms


1. Create dedicated AMA members

2. Make AMA Long Beach valued as a vital contributor to the CSULB campus and local community

3. Connect students to the professional business world


1. Diversity: embrace the creativity, ideas, strengths, and experiences of each AMA member

2. Integrity: maintain a professional standard that is both ethically and socially responsible.

3. Service: provide beneficial cost-effective services to students that promote growth and exposure the professional business world.


4. Teamwork: promote relationship building, cooperation with campus and community, and open communication.






2005 - 2006

Outstanding Chapter Plan

National Collegiate Conference

Exhibit Student Choice Award

CSULB Awards and Recognitions

2006 - 2007

Website of the Year

Superior Collegiate Chapter

Faculty Advisor of the Year

Honors Case Competition

2008 - 2009

Outstanding Chapter Plan

Outstanding Community

Service Outstanding

Professional Development

Honorable Mention for Recruitment Video of the Year

Best Communications of Chapter Activities

Outstanding Professional Development

Outstanding Communication

Outstanding Website Award

Outstanding Community Service

2009 - 2010

Top 20 International Chapters

Outstanding Chapter Plan

Outstanding Community Service

Outstanding Communication

2010 - 2011

Outstanding Chapter Planning

Outstanding Communications

Outstanding Professional Development

Honorable Mention for Marketing Week

2011 - 2012

Outstanding Professional Development

Outstanding Chapter Planning

Honorable Mention for Marketing Week

Honorable Mention for Collegiate Chapter Website

Chapter Exhibits: Best Use of Conference Theme, 3rd Place

AMA Saves Lives:

Fall 2011 Best Video Nominee

Fall 2011 Video Views, 3rd Place

Fall 2011 Facebook Posts, 2nd Place

Spring 2012 Facebook Posts, 5th Place

2012 - 2013

Top 25 AMA Chapters

Outstanding Chapter Planning

Outstanding Professional Development

Best Chapter Exhibit at International Collegiate Conference

Six awards on different social media competitions to promote AMA Saves Lives

2014 - 2015

Top 25 AMA Chapters

Outstanding Fundraising

Outstanding Memberships

Exemplary Collegiate Chapter Performance

Be The Match Awards:

Best Event, 1st Place

Best Fundraising, 2nd Place

Best Overall, 2nd Place

2015 - 2016

Outstanding Chapter Planning in Communications

2016 - 2017

Outstanding Communications, Fundraising, and Memberships by AMA Nationals

2017 - 2018

Recruitment Video of the Year, 2nd Place

2018 - 2019

Top 20 Chapter


2016 - 2017

ABSOC Organization of the Year

ASI's Student Organization of the Year

Outstanding Membership Development by ABSOC

2015 - 2016

ABSOC Organization of the Year

2008 - 2009

3rd place in best theme for CSULB Homecoming Tailgate party (2008)

Big Kahuna Award (Best display during the Long Beach Marthon 2008)

2007 - 2008

Boeing Grant Winner Year of 2006 - 2007

CSULB Organization of the Year

Faculty Advisor of the Year

2005 - 2006

ABSOC Challenge Winner

ABSOC Organization of the Year

Alternative Spring Break (2006)

Gulf States Rebuild Concert raising over $28,000 (2006)

2004 - 2005

ABSOC Challenge Winner

ABSOC Organization of the Year

Third place in the Student Organization Competition

Homecoming Tailgate Winners (2005)

Boeing Co. Award Winners (2005)